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Five Ways To Incorporate Direct Mail Into Your Marketing Funnel

At many companies, digital marketing and direct mail might as well exist on separate planets. This creates a host of missed opportunities, in particular because the two — especially email and direct mail — often use the same data.

Life cycle marketing is one of those programs that can work side by side with direct mail and email. Direct mail campaigns are just as capable of sending one-to-one personalized messages that address your customers wherever they are on their journey with your brand.

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