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How to Make Direct Mail Work For You

Direct mail may seem like an old-school marketing tool (having made its debut long before newspaper, radio and television advertising), but the debate on its true value is alive and well.

From targeted eblasts and boosted social media posts to Adwords and geofencing, the real-time results and pinpoint precision that today’s digital marketing resources can yield can leave shop owners wondering why they’d bother with tasks like managing mail lists, curating creative copy, and the cost of actual postage—especially on a tight marketing budget.

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