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Direct Mail Marketing Comeback Demands Digital Integration

After a long struggle with economic shutdowns and business closings, employees are starting to come back to the office. But upon their return, businesses are facing a changing landscape. Among those changes is a resurgence in the popularity of direct mail campaigns. “Businesses are discovering that after many months of isolation and increased online interaction, customers are finding a new appreciation for physical mail,” Sky Cassidy, CEO of MountainTop Data explains. “Digital marketing campaigns are expected and ubiquitous nowadays. But now, getting a real, tangible piece of mail has become something special—and welcomed.”

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