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FULL IN-HOUSE PRODUCTION
FROM CONCEPT TO POST OFFICE
DESIGN • PRINTING• MARKETING • DIECUTS • BINDING • LISTS
WHY DIRECT MAIL
Because there is no other form of media advertising that delivers a personal message to your customer in a format that can be held in their hand, viewed at their convenience and used specifically at your business when that customer finds the need. Unlike other media, the response to direct mail advertising is consistent and provides the best return on investment for your advertising budget.
In today’s world, maintaining a consistent direct mail marketing program is still the best way of retaining a solid flow of customer traffic in your dealership. Westates Automotive Promotions routinely gets monthly response rates of 15% to 18% from customer based mailers (30-day mailing cycle) and 4% to 6% response rates from conquest designed lists.
No other form of media– not radio, TV, email or newspaper – is as effective, reliable or gives you the best return on investment as direct mail marketing. Westates Automotive Promotions will help create a complete direct mail marketing plan that is custom designed to your store, your needs, and your budget.
79% of consumers will act on direct mail immediately compared to only 45 percent who say they deal with email straightaway.
65% of people who receive direct mail have made a purchase or engages in a different marketing channel as instigated by the sender.
Direct mail has the highest rate of success in new customer acquisition at
34% compared with other marketing channels.
The DMA has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12%
WHY WESTATES...
Westates Automotive Promotions is a top nationwide provider of a full spectrum of innovative, integrated marketing services – from direct mail to mixed-media advertising – to hundreds of automotive dealerships all over the United States.
Westates is currently in 27 states and growing!
SALES CAMPAIGN RESULTS
Newton, MA
Honda Dealer
35 VEHICLES SOLD
11,500 pieces mailed
during a 4-day vehicle
buy back event
Westminster, CA
Honda Dealer
40 VEHICLES SOLD
20,000 pieces mailed
during a 4-day vehicle
buy back event
Torrance, CA
Toyota Dealer
92 VEHICLES SOLD
18,900 pieces mailed
during a 31-day sales
invitation event
Temecula, CA
Chrysler Dealer
21 VEHICLES SOLD
9,284 pieces mailed
during a 14-day vehicle
buy back event
Reported sales include only vehicles that can be sourced directly to the mailer. All events occurred in the last approximately 120 days. Sales reports are available upon request.