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Why the C.A.R. program?
In these competitive times, your customer has many options when it comes to servicing their vehicles. In fact, more than 50% of your potential patrons receive their automotive service needs outside of the dealership. The C.A.R. Program maintains a continuous link between you (the Dealer) and the customer providing them valuable incentives, service reminders and educational information on the value of dealership service. Timely marketing with aggressive offers helps you gain lost and untapped revenues by recapturing customers not seen for over 12 months and customers who have never been to your dealership. The C.A.R. Program is not designed to save you pennies while trying to over predict the unique habits of each of your customers. The C.A.R. Program is designed to maximize your service drive traffic by keeping your dealership brand first and foremost in the mind of your customer and your future customers when a service opportunity arises. |