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If it's got a ZIP code, we're there.

Why Direct Mail Marketing?

In today’s world, maintaining a consistent direct mail marketing program is still the best way of retaining a solid flow of customer traffic in your dealership. Westates Automotive Promotions routinely gets monthly response rates of 15% to 18% from customer based mailers (30-day mailing cycle) and 4% to 6% response rates from conquest designed lists.

No other form of media– not radio, TV, email or newspaper – is as effective, reliable or gives you the best return on investment as direct mail marketing. Westates Automotive Promotions will help create a complete direct mail marketing plan that is custom designed to your store, your needs, and your budget.

79%

79% of consumers will act on direct mail immediately compared to only 45 per cent who say they deal with email straightaway.

Source: www.thedrum.com
65%

65% of people who receive direct mail have made a purchase or engages in a different marketing channel as instigated by the sender.

Source: www.business2community.com
34%

Direct mail has the highest rate of success in new customer acquisition at 34% compared with other marketing channels.

Source: www.marketingcharts.com
4%

The DMA has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12%.

Source: www.pnweb.com

Why Westates?

Westates Automotive Promotions is a top nationwide provider of a full spectrum of innovative, integrated marketing services – from direct mail to mixed-media advertising – to hundreds of automotive dealerships all over the United States.

Here Are Some Sales Campaign Results

Newton, MA Honda Dealer
35 VEHICLES SOLD

11,500 pieces mailed
during a 4-day vehicle
buy back event

Westminster, CA Honda Dealer
40 VEHICLES SOLD

20,000 pieces mailed
during a 4-day vehicle
buy back event

Torrance, CA Toyota Dealer
92 VEHICLES SOLD

18,900 pieces mailed
during a 31-day sales
invitation event

Temecula, CA Chrysler Dealer
21 VEHICLES SOLD

9,284 pieces mailed
during a 14-day vehicle
buy back event

Reported sales include only vehicles that can be sourced directly to the mailer. All events occurred in the last approximately 120 days. Sales reports are available upon request.

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